By Susan Designs

Susan Lowenthal, CPD
Consultant to the Creative Industries

Extensive experience in product development, package design, TV appearance, demonstration & trade shows. Specialize in custom assignments, high-end design and home decor. Significant craft and gift industry crossover. Will successfully meet your comprehensive creative needs from a simple project to a multi-tiered rollout of a new product line. Ability to envision new and unique uses for existing product, thereby opening new marketing possibilities.

Available for:

Guest TV appearances, product development and testing, consulting, demonstrating and teaching.
Establishing or revamping programs for the effective utilization of designers.
Developing and implementing marketing plans and/or multi year objectives.

After many years in the corporate world, as CEO of a Wall Street securities firm, I turned to my first love - art. Since 1992, as a professional artist/designer, I have sold projects to various publications, made guest appearances on television, demonstrated at trade shows and earned my CPD from the HIA. In addition, I have developed and tested product, provided corporate consultation and designed two successful commercial lines.

PRODUCT LAUNCHES

Conceived, developed and designed a spa and aromatherapy line currently marketed under the brand name of AcScents! Naturally™.
Designed and oversaw production of a complete line of fine jewelry wholesaled to jewelry stores throughout the United States under the label of Gemtique.

TELEVISION/VIDEO PRODUCTION

Co-producer and director “Kids Cooking for Kids”
Producer, designer and creative director “The Crafting Edge TV show”.
Create, edit and produce “how-to” craft and commercial trade videos.
Set design, graphics, editing, on-screen talent, project design, directing and producing.
Certified Access Producer- completed internship program of over 200 hours.

GRAPHIC DESIGN & SOFTWARE

Web Site Design & Consulting
Logo Development
Computer Photo & Image Editing
Skilled in image editing, web development and graphic software packages
Extensive experience with Adobe products

DEMONSTRATION & TRADE SHOW EXPERIENCE

CHA
Gift Shows: New York, Chicago, Philadelphia, Columbus, Atlanta, San Francisco, Los Angeles, Seattle, Dallas
National Stationary Show
Extracts
Various retail establishments such as Pearl Paints
Booth Design

TELEVISION APPEARANCES

Discovery Channel - Home Matters
News Channel 12 - The Exchange
Cable TV - "The Crafting Edge"

CUSTOM DESIGNS, PROJECT SHEETS & PUBLISHED WORKS

Better Homes & Gardens - various publications
Freund-Mayer Inc. - booth and catalogue designs
Krause - various publications
Krylon -project sheets, booth samples, annual calendar
Plaid - project designs
Craftcote - booth samples
Artifacts, Inc. - booth samples
Westport Historical Society, Westport, CT - custom product design
Abigail Adams Smith Museum, New York, NY - custom product design

MEMBERSHIPS - Past & Present

CHA
HIA Designer Council
ACCI
SCD
SDP

PROFILE

Meets deadlines
Works well under pressure
Handles multiple assignments well
Consistently delivers quality product

ADDITIONAL BACKGROUND

Work sold in several museum gift shops including the AMERICAN CRAFT MUSEUM and MUSEUM OF NATURAL HISTORY in New York City.
Juried into the Rosen wholesale show - Buyers Market of American Craft.
Invited to participate in the "Celebration of the Arts", a juried show for Jewish artiists and/or Judaic Arts, co-sponsored by the Greater Washington Jewish Community and the Israli Embassy.
Appear in several editions of “Who’s Who in American Women”, “Who’s Who in America” and “Who’s Who in the World”.

MISSION STATEMENT
My definition of an artist/designer is “someone who sees”. My mission is to see unique and exciting directions, which will open new possibilities for your company and its products.

Corporate-to-Corporate billing available for all consulting assignments.